Summary of It's Not What You Sell, It's What You Stand For

Why Every Extraordinary Business Is Driven by Purpose

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It's Not What You Sell, It's What You Stand For book summary
Most successful companies have a special purpose beyond making money.


8 Overall

7 Applicability

6 Innovation

8 Style


Advertising agency CEO Roy M. Spence Jr. boasts a client roster of prestigious organizations that promote a purpose as well as a product, including Walmart, the American Red Cross, Norwegian Cruise Line, the American Association of Retired Persons, the PGA Tour and Southwest Airlines. Spence and co-author Haley Rushing of the Purpose Institute explain how Spence’s agency targets, defines and presents each client’s core mission. Spence and Rushing sketch instructive case histories of for-profit and nonprofit organizations. They tell fascinating stories about world-class organizations, the importance of corporate purpose, and adventures in branding and marketing. getAbstract recommends their perceptive methods to businesspeople who want their companies to have purpose and meaning as well as commercial success.

In this summary, you will learn

  • Why organizations with purposeful missions lead their fields,
  • What benefits accrue to purposeful firms and
  • Which organizations exemplify the pursuit of a greater purpose combined with a greater profit.


Progress with Purpose
The public prefers organizations with a purpose that transcends the profit motive. A company with a purpose meaningfully prioritizes its societal contributions though it still vigorously pursues profits. The rewards for being purpose-driven include dedicated employees...
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About the Authors

Texas Monthly named Roy M. Spence Jr., CEO of the GSD&M Idea City advertising agency, “Adman of the Century.” Haley Rushing is co-founder of the Purpose Institute.

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    Helen Guler 4 years ago
    Interesting in light of our value proposition -- what we accomplish for our clients.
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    Guest 5 years ago
    I absolutely agree! Every company should start with a mission.
    • Avatar
      Ahmed Assad 5 years ago
      Good but the summary to short
    • Avatar
      Srinath Beldona 5 years ago
      Would be interested in a summary that is at least 8 - 10 pages.

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