Summary of Leading with Noble Purpose
How to Create a Tribe of True Believers
Companies with “Noble Purpose” inspire their employees and improve their customers’ lives.
Sales leadership consultant Lisa Earle McLeod teaches that when organizations infuse their operations with a “Noble Purpose” – when they focus on improving customers’ lives instead of only on profits – they inspire workers to regard their jobs with joy. She details how companies can discover their “Noble Sales Purpose” (NSP) and share it to motivate employees. Even while explaining the learning curve, heavy agenda of employee events and persuasive campaign that inculcating a Noble Purpose may require, McLeod warns leaders not to turn their Noble Purpose into the latest “flavor-of-the-month initiative.” Instead, she says, teach your employees how to identify their values, express them in their work and explain why their NSP matters to them. getAbstract recommends her worthwhile counsel to senior leaders who want to refocus their organizations based on having a Noble Purpose.
In this summary, you will learn
- Why employees disengage
- How organizations can prioritize meaning over profits
- What having a “Noble Purpose” accomplishes
- How to identify and activate your firm’s Noble Sales Purpose (NSP)
Comment on this summary
1 month agoInspiring to build purpose as Noble Purpose ..... !!
4 months agogreat story
5 months ago"companies that put purpose ahead of profits
experience growth and stability" - excellent summary
6 months agoGreat!
By the same author
Lisa Earle McLeod
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