Summary of Leading with Noble Purpose

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Leading with Noble Purpose book summary


9 Overall

9 Applicability

8 Innovation

9 Style


Sales leadership consultant Lisa Earle McLeod teaches that when organizations infuse their operations with a “Noble Purpose” – when they focus on improving customers’ lives instead of only on profits – they inspire workers to regard their jobs with joy. She details how companies can discover their “Noble Sales Purpose” (NSP) and share it to motivate employees. Even while explaining the learning curve, heavy agenda of employee events and persuasive campaign that inculcating a Noble Purpose may require, McLeod warns leaders not to turn their Noble Purpose into the latest “flavor-of-the-month initiative.” Instead, she says, teach your employees how to identify their values, express them in their work and explain why their NSP matters to them. getAbstract recommends her worthwhile counsel to senior leaders who want to refocus their organizations based on having a Noble Purpose.

In this summary, you will learn

  • Why employees disengage,
  • How organizations can prioritize meaning over profits,
  • What having a “Noble Purpose” accomplishes, and
  • How to identify and activate your firm’s Noble Sales Purpose (NSP).

About the Author

Consultant Lisa Earle McLeod, a sales leadership expert, also wrote Selling with Noble Purpose.


Summary and “Noble Purpose”
During a Super Bowl broadcast,, the job site, ran memorable “When I Grow Up” commercials featuring children saying, “When I grow up I want to be a yes-man or yes-woman.” Another said, “When I grow up, I want to claw my way into middle management...

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    Ezekiel Chen 11 months ago
    Awesome conceptualization that transforms a generally-regarded-as-CSR idea into a precious gem that can driving business & builds leadership both at a personal & corporate level. Excellent summary that encapsulates the ideas bringing them across so succinctly that impulses me to want to get the book itself for a good read. Well done getAbstract team!!
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    Adji Permana 2 years ago
    Inspiring to build purpose as Noble Purpose ..... !!
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    Greg Norfus 2 years ago
    great story
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    Dren Sopa 2 years ago
    "companies that put purpose ahead of profits
    experience growth and stability" - excellent summary
  • Avatar
    Greg Norfus 2 years ago

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