Summary of Leading with Noble Purpose

How to Create a Tribe of True Believers

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Leading with Noble Purpose book summary
Companies with “Noble Purpose” inspire their employees and improve their customers’ lives.


9 Overall

9 Applicability

8 Innovation

9 Style


Sales leadership consultant Lisa Earle McLeod teaches that when organizations infuse their operations with a “Noble Purpose” – when they focus on improving customers’ lives instead of only on profits – they inspire workers to regard their jobs with joy. She details how companies can discover their “Noble Sales Purpose” (NSP) and share it to motivate employees. Even while explaining the learning curve, heavy agenda of employee events and persuasive campaign that inculcating a Noble Purpose may require, McLeod warns leaders not to turn their Noble Purpose into the latest “flavor-of-the-month initiative.” Instead, she says, teach your employees how to identify their values, express them in their work and explain why their NSP matters to them. getAbstract recommends her worthwhile counsel to senior leaders who want to refocus their organizations based on having a Noble Purpose.

In this summary, you will learn

  • Why employees disengage,
  • How organizations can prioritize meaning over profits,
  • What having a “Noble Purpose” accomplishes, and
  • How to identify and activate your firm’s Noble Sales Purpose (NSP).

Summary and “Noble Purpose”
During a Super Bowl broadcast,, the job site, ran memorable “When I Grow Up” commercials featuring children saying, “When I grow up I want to be a yes-man or yes-woman.” Another said, “When I grow up, I want to claw my way into middle management...
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About the Author

Consultant Lisa Earle McLeod, a sales leadership expert, also wrote Selling with Noble Purpose.

Comment on this summary

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    Adji Permana 10 months ago
    Inspiring to build purpose as Noble Purpose ..... !!
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    Greg Norfus 1 year ago
    great story
  • Avatar
    Dren Sopa 1 year ago
    "companies that put purpose ahead of profits
    experience growth and stability" - excellent summary
  • Avatar
    Greg Norfus 1 year ago

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