Summary of Left Brain, Right Stuff

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Left Brain, Right Stuff book summary


9 Overall

8 Applicability

9 Innovation

9 Style


Most social science research about decision making is not relevant to corporate strategic planning decisions, which are notably different from investment or purchase decisions. Phil Rosenzweig, a professor at IMD, a top Swiss business school, examines business decision making from the point of view of a strategist. He strikes a balance between two recommendations – make a careful “left brain” analysis and be sure you have the “right stuff” to move ahead boldly – as he explains what competitive decision making requires in context. getAbstract praises his innovative model for its broad spectrum of thought and guidance about the nuts and bolts of strategic decision making, and suggests it to decision makers at all levels.

In this summary, you will learn

  • What decision research involves,
  • What “decision models” are,
  • Why models and decision research are not useful for strategic decision making, and
  • What the primary requirements for strategic decision making mandate.

About the Author

Phil Rosenzweig, author of The Halo Effect, is a professor at the IMD business school in Lausanne, Switzerland and a former assistant professor at Harvard Business School.



Tough Choices
Executives who make business decisions with multiple factors in play and extensive consequences at stake face considerable challenges. Strategic planners must prioritize their choices in often-confusing circumstances. While people should avoid the biases in their thinking...

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