Summary of Left Brain, Right Stuff
How Leaders Make Winning Decisions
Strategic business decisions are notably different from investment decisions or purchase decisions.
Most social science research about decision making is not relevant to corporate strategic planning decisions, which are notably different from investment or purchase decisions. Phil Rosenzweig, a professor at IMD, a top Swiss business school, examines business decision making from the point of view of a strategist. He strikes a balance between two recommendations – make a careful “left brain” analysis and be sure you have the “right stuff” to move ahead boldly – as he explains what competitive decision making requires in context. getAbstract praises his innovative model for its broad spectrum of thought and guidance about the nuts and bolts of strategic decision making, and suggests it to decision makers at all levels.
In this summary, you will learn
- What decision research involves
- What “decision models” are
- Why models and decision research are not useful for strategic decision making
- What the primary requirements for strategic decision making mandate
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