Summary of Net Future

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Net Future book summary


7 Overall

7 Applicability

8 Innovation

7 Style


This book is packed with information that shows executives why it is important to use both the Internet and their company’s Intranet to assure success in the new millennium. Author Chuck Martin contends that the Net Future will change the face of business forever. Customer behavior will change so much that companies will have to change completely in reaction. Since consumers will drive business, managers must understand that doing business will never be the same. This book is probably the best general resource available today on the influence of the Internet on business. It offers specific examples and tips on how to prepare for doing business in the twenty-first century. It includes many interesting, fun-to-read anecdotes. Information is offered clearly and concisely. The book provides criteria a company can use to measure whether it is ready for business in the Net Future. recommends this book to executives or entrepreneurs in any industry.

In this summary, you will learn

  • Why businesses must embrace the Internet;
  • Which seven major trends affect e-business; and
  • How the intranet will revolutionize the workplace.

About the Author

Chuck Martin is the author of the business bestseller The Digital Estate: Strategies for Competing and Thriving in a Networked World. He is a well-respected leader, speaker and cyber-expert in the rapidly growing interactive marketplace. A former vice president of IBM, he was the founding publisher of Interactive Age. He is now president of the Net Future Institute.



The Net Future Shock
The Net Future is not just about doing business on the Internet. It has to do with all facets of reaching the customer, from design to production to consumption. Companies who realize this will come out as winners. Companies who don’t, will take huge losses. Also, ...

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