Summary of No Man’s Land

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No Man’s Land book summary


7 Overall

8 Applicability

7 Innovation

6 Style


Doug Tatum provides an informative overview for companies in their adolescence. Many entrepreneurs have no idea how to navigate “No Man’s Land” – the dangerous, entrapping middle ground between initially surviving as a start-up and growing into a large-scale company or organization. Minefields await CEOs who may not realize the future implications of their smallest actions during this crucial and inevitable stage of development. In No Man’s Land, every company changes. A leader’s inspirational vision may get deflated when it runs into the complexity that comes with growth. Tatum also provides insight for entrepreneurs who feel the pressure to grow, but are ambivalent about what growth brings. getAbstract recommends his advice to every entrepreneur who must cope with the pitfalls of success – and to every aspiring entrepreneur who wants to.

In this summary, you will learn

  • Why the stage between start-up and success is called “No Man’s Land,”
  • How to tell when your company is in No Man’s Land, and
  • What to do with your model, management, money and momentum to grow out of No Man’s Land.

About the Author

Doug Tatum is currently an Entrepreneur in Residence at the Jim Moran Institute at Florida State University, the Chairman of Newport Board Group and the former CEO of Tatum, LLC.



Awkward Adolescence

Your business will reach a stage where it is no longer a small start-up, but can’t yet function as a larger company. If you try to handle every aspect of this transition yourself, your unavoidable mistakes might hold your company back. The number of people you employ and how much money you earn indicates whether you are in “No Man’s Land”; if you have between 20 and 100 employees and have between $5 and $50 million in annual revenues, the answer is yes, you’re there.

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