Summary of No Man’s Land
From NO MAN’S LAND by Doug Tatum. Copyright © Tatum LLC, 2007
Summarized by arrangement with Portfolio, a member of Penguin Group (USA) LLC, a Penguin Random House Company
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Doug Tatum provides an informative overview for companies in their adolescence. Many entrepreneurs have no idea how to navigate “No Man’s Land” – the dangerous, entrapping middle ground between initially surviving as a start-up and growing into a large-scale company or organization. Minefields await CEOs who may not realize the future implications of their smallest actions during this crucial and inevitable stage of development. In No Man’s Land, every company changes. A leader’s inspirational vision may get deflated when it runs into the complexity that comes with growth. Tatum also provides insight for entrepreneurs who feel the pressure to grow, but are ambivalent about what growth brings. getAbstract recommends his advice to every entrepreneur who must cope with the pitfalls of success – and to every aspiring entrepreneur who wants to.
In this summary, you will learn
- Why the stage between start-up and success is called “No Man’s Land,”
- How to tell when your company is in No Man’s Land, and
- What to do with your model, management, money and momentum to grow out of No Man’s Land.
About the Author
Doug Tatum is currently an Entrepreneur in Residence at the Jim Moran Institute at Florida State University, the Chairman of Newport Board Group and the former CEO of Tatum, LLC.
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