Summary of No Ordinary Disruption

The Four Global Forces Breaking All the Trends

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No Ordinary Disruption book summary
Four emerging trends portend epic change and opportunity.


8 Overall

9 Applicability

8 Innovation

8 Style


In this insightful, informative report, directors of the McKinsey Global Institute Richard Dobbs, James Manyika and Jonathan Woetzel identify four disruptive trends that business leaders must contend with: the rise of cities in the developing world; the pace of technological change; the aging of the world’s population; and new patterns of global trade and information flow. Dobbs, Manyika and Woetzel show how these trends send ripples through the world economy, bringing both risk and opportunity. Their vision for the future conveys optimism – though they sometimes seem to understate the potential effects of environmental disruptions and political instability. They make it clear that business leaders must rethink the obsolete assumptions driving their decisions. getAbstract recommends this perceptive overview to senior executives in the public and private sectors, and to anyone seeking to understand the forces shaping today’s world.

In this summary, you will learn

  • How four disruptive trends will alter the global economy
  • How these trends bring risk and opportunity
  • How smart businesses can exploit them


Four Disruptive Forces
In the 21st century, four major trends are shaping the world’s economy and disrupting traditional business. To adapt, leaders must rethink decades-old assumptions about “consumption, resources, labor, capital and competition.”

The first trend is growing...
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About the Authors

The authors are directors of the McKinsey Global Institute. Former Oxford professor Richard Dobbs co-wrote Value: The Four Cornerstones of Corporate Finance. James Manyika is a Brookings Institution senior fellow. Jonathan Woetzel teaches at the China-European International Business School and has written four books on China.

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