Summary of People Over Profit

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People Over Profit book summary


8 Overall

8 Applicability

7 Innovation

8 Style


Deceptive business practices may have become common, but positive change is on the horizon. Social entrepreneur Dale Partridge outlines the vicious cycle that many businesses loop through as they start with honest practices, abandon them over time, and then attempt to reform their practices and regain their customers’ trust. He provides sound advice to business leaders and innovative thinkers who want to make the world a better place. Writing in plain, accessible language, Partridge offers a bold manual to those who believe honest, socially conscious businesses are the way of the future. He cites common pitfalls many businesses face during times of rapid expansion and offers strategic remedies. getAbstract recommends his manual to executives and entrepreneurs who hope to change their organizations for the better from the inside.

In this summary, you will learn

  • What four cycles of organizational behavior most businesses go through,
  • How to avoid common business mistakes that damage your brand’s integrity and
  • How socially conscious business practices drive commercial success.

About the Author and founder Dale Partridge is a social entrepreneur, frequent public speaker, and expert on branding, consumer psychology, and marketplace trends.



Why “Good” Businesses Go Bad
In today’s competitive economic world, launching a business that cares about consumers can seem like a radical idea. However, most big capitalist enterprises that now have reputations for deceiving customers actually started out as honest companies.

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