Deceptive business practices may have become common, but positive change is on the horizon. Social entrepreneur Dale Partridge outlines the vicious cycle that many businesses loop through as they start with honest practices, abandon them over time, and then attempt to reform their practices and regain their customers’ trust. He provides sound advice to business leaders and innovative thinkers who want to make the world a better place. Writing in plain, accessible language, Partridge offers a bold manual to those who believe honest, socially conscious businesses are the way of the future. He cites common pitfalls many businesses face during times of rapid expansion and offers strategic remedies. getAbstract recommends his manual to executives and entrepreneurs who hope to change their organizations for the better from the inside.
In this summary, you will learn
- What four cycles of organizational behavior most businesses go through,
- How to avoid common business mistakes that damage your brand’s integrity and
- How socially conscious business practices drive commercial success.
About the Author
Sevenly.org and StartupCamp.com founder Dale Partridge is a social entrepreneur, frequent public speaker, and expert on branding, consumer psychology, and marketplace trends.
Comment on this summary
Customers who read this summary also read
Suhas Apte and Jagdish N. Sheth
University of Toronto Press, 2016
Philip Kotler et al.
The Baffler, 2018
The Guardian, 2016