Summary of Portfolio Management for New Products
First Edition: 1998
Copyright © 1998, 2001 by Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmitt
Published by Basic Books, a subsidiary of Perseus Books LLC
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Three professors, Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt, wrote this book. The good news is that they really know their stuff; the less-than-great news is that they write like, well, professors. The book is hampered by academic prose, qualifiers, tangents and a scholarly, if balanced, reluctance to commit completely to most propositions. getAbstract finds that readers seeking a comprehensive catalog of product portfolio management techniques will benefit from the detailed initial chapters. Meanwhile, readers who are in search of practical, applicable information will find more of what they want in the later chapters.
In this summary, you will learn
- How corporations manage their product portfolios; and
- How your company might apply some tested techniques.
About the Authors
The three authors are professors at McMaster University in Hamilton, Ontario. Marketing professor Robert G. Cooper runs a product management organization. Scott J. Edgett, who heads a project development institute, teaches marketing. Elko J. Kleinschmidt teaches international business and marketing, and directs the engineering and management programs.
Comment on this summary
Customers who read this summary also read
Lasse Heje Pedersen
Princeton UP, 2015
G. Andrew Karolyi
Oxford UP, 2015