This book tells the story of Starbucks’ meteoric rise- how a few stores in Seattle grew into more than 1,600 stores worldwide. Starbucks built its brand by putting people, both employees and customers, first and by emphasizing product quality over marketing. Starbucks founder Howard Schultz and reporter Dori Jones Yang have written a fascinating, inspiring, and highly readable book. It emphasizes business wisdom over business tips. Schultz focuses on stories that show how enthusiasm, romance, and passion can get the job done. He also talks about he turned a small business into a ubiquitous business that opens a new store almost every day – clearly one of the most amazing business stories in recent years. getAbstract recommends it to consumer product marketers and to entrepreneurs, managers and executives young and old.
In this summary, you will learn
- What attributes Starbucks founder Howard Schultz considers essential to success;
- Why, to survive in today’s marketplace, companies must represent authenticity; and
- How to get to the top and retain your place there.
About the Authors
Howard Schultz has been Chairman and CEO of Starbucks since 1987. USA Today has called him the "Bill Gates of coffee." He lives in Seattle, Washington. Doris Jones Yang has worked as a reporter, writer, and bureau chief at BusinessWeek for fifteen years. She lives in Bellevue, Washington.