Summary of Problem Solved!

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Rating

7 Overall

8 Applicability

6 Innovation

6 Style


Recommendation

For the past 30 years, Reese’s Pieces have been hugely popular, thanks in part to their starring role in the classic movie E.T. Originally, director Steven Spielberg’s production firm, Amblin Entertainment, approached the Mars company and asked if it could feature Mars’s M&M’s candy in the film. Mars said no. Amblin turned to the Hershey Company, and its Reese’s Pieces gained priceless exposure. Unfortunate business decisions such as Mars’s decision to opt out of a Spielberg movie are more the rule than the exception. Experienced executive David Goldsmith hopes to change that. He writes with zest and experience, despite some proofreading errors. To help businesspeople make better decisions, Goldsmith introduces and synthesizes tactics from other experts and adds an accessibly light analysis. getAbstract suggests his basic overview as a concise jumping-off point for decision makers.

In this summary, you will learn

  • What decision making entails,
  • What forms business decisions take,
  • How good decision makers operate and
  • How to implement decisions.
 

About the Author

David Goldsmith is the founder of The Goldsmith Group. His business articles appeared in leading business journals and magazines in Australia, Canada, Europe and the United States.

 

Summary

A Bad Decision That Cost $179,999,250,000
In 1999, during the dot-com frenzy, the Excite company led the nascent search-engine category, and Google was just another rival. Sergey Brin and Larry Page, Google’s founders, offered to sell their company to Excite for $1 million. Excite turned...

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