Summary of ReWiring the Corporate Brain

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ReWiring the Corporate Brain book summary


5 Overall

4 Applicability

4 Innovation

6 Style


If you’re looking for a philosophical, out-of-the-mainstream approach to restructuring your company, author Danah Zohar offers it. She presents an exhaustive, if at times repetitive, case for replacing inflexible, old-line companies with more agile, quantum organizations. Problematically, Zohar devotes too many words to theory and not enough to practical steps for restructuring, and her book is light on examples of companies that have successfully used quantum theory to reorganize. Still, her underlying case is strong. Anyone stuck in a staid bureaucracy would prefer a company where assumptions are actively questioned. To her credit, Zohar offers a starting point for the difficult task of streamlining stodgy organizations. getAbstract recommends her ideas to any manager seeking an unusual and thoughtful look at corporate restructuring.

In this summary, you will learn

  • Why an organization, like a human brain, must rewire itself if it hopes to change successfully;
  • Why the traditional management style stifles individual creativity; and
  • What changes are afoot with the onset of the new management paradigm.

About the Author

Danah Zohar , a management consultant and lecturer, is the author of The Quantum Self and The Quantum Society. She has a bachelor’s degree in physics and philosophy from the Massachusetts Institute of Technology and did postgraduate work at Harvard. She lives in Oxford, England, where she teaches in the Leading Edge course at Oxford Brookes University and in the Oxford Strategic Leadership Program at Oxford University’s Templeton College.



The Reality of Change
Corporate executives and high-paid consultants love to tout processes of change, such as restructuring and reengineering. But most corporate change is superficial, a rearranging no more significant than shuffling furniture in a room. True transformation requires executives...

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