Summary of Scenarios

The Art of Strategic Conversation

Wiley,
First Edition: 1996 more...

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Scenarios book summary
Done fearlessly, scenario planning tests your organization's alternative futures: life or death, struggle or success.

Rating

9 Overall

9 Applicability

8 Innovation

7 Style

Recommendation

Many business books provide just enough information to whet executives’ appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. getAbstract strongly recommends this book to top managers, strategists and planners, especially those who sense they’re making decisions on the fly without having a structure for thinking deeply about future implications.

In this summary, you will learn

  • How scenario planning evolved
  • What forms it takes
  • Which processes and procedures you should use to introduce scenario planning to your organization
  • How to encourage a scenario planning culture in your company
 

Summary

Win-Win Scenarios
The scenario planning that international corporations use today originated in war games. After WWII, the Rand Corporation began using scenarios to anticipate how various world events could influence its decisions. Rand futurist Herman Kahn adopted the term "scenario...
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About the Author

Kees van der Heijden teaches management at the Netherlands Business School, Nijenrode University, and Templeton College, University of Oxford. He is a co-founder of the Global Business Network and previously ran scenario planning at Royal Dutch/Shell.


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Contained in Knowledge Pack:

  • Knowledge Pack
    Scenarios
    Prepare for what lies ahead by planning for alternative futures.

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