Summary of Standing on the Sun
Copyright 2012 Harvard Business School Publishing Corporation
Summarized by permission of Harvard Business Review Press
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Economist Christopher Meyer and Harvard Business Review editor Julia Kirby adopt the artifice of “standing on the sun” to gain a global perspective on how capitalism is changing. They foresee inevitable transformation and Internet-fueled innovation and predict that traditional profit-driven models of capitalism will evolve – in a Darwinian sense – to incorporate the social and environmental values that customers demand. The authors make a strong case that much of this innovation and adaptation will come from the developing world and that the West will have to adjust quickly to part-public, part-private, part-social hybrids of capitalism. The text roams worldwide to offer telling examples of altruistic firms making money. Despite some jargon and a certain academic nature, it is a valuable read. getAbstract finds its compelling content provides a valuable view on capitalism’s future.
In this summary, you will learn
- Why capitalism is evolving;
- How a firm’s combined, often unintended, effects on society affect its performance;
- How developing countries are changing the face of capitalism; and
- How the private, public and nonprofit sectors collaborate to solve business and social issues.
About the Authors
Christopher Meyer is an economist and the author of Blur: The Speed of Change in the Connected Economy. Julia Kirby is an editor-at-large at the Harvard Business Review.
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By the same authors
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Contained in Knowledge Pack:
Knowledge PackTrends in CapitalismUnderstand how – and why – the economy moves.
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