Summary of The Brand Bubble

The Looming Crisis in Brand Value and How to Avoid It

Jossey-Bass, more...

Buy the book

The Brand Bubble book summary
Afraid your brand is losing ground? Use ongoing creativity to resurrect its value to your customers and the market.


8 Overall

8 Applicability

8 Innovation

7 Style


John Gerzema and Ed Lebar have written an exceptionally clear, pertinent book about the declining value of brands and why the world’s largest brand names are in flux. Using proprietary data, the authors vividly explain how brand clutter has created a marketing bubble. Since brands are such an important part of any corporation’s value, the authors contend, the total valuation of this brand bubble will dwarf the mortgage bubble. The authors identify and analyze the branding problem, and then make recommendations about how to solve it. The book’s one drawback is that it becomes repetitive, especially in the later sections. Still, the authors’ timely, compelling argument should resonate with branding professionals. getAbstract recommends this book to marketers who want a better understanding of how lack of creativity makes brands deteriorate, and of how they might be able to resurrect the brands that are still salvageable.

In this summary, you will learn

  • Why brands are falling in value
  • How changing consumer behavior is affecting the ways people perceive and value brands
  • How to energize your brand by following a five-step process


Brand Troubles
Big brand names risk being devalued and losing their financial muscle. Experts track a brand’s strength with the BrandAsset® Valuator (BAV), a database and research tool that calculates brand reach and marketplace valuation. Based on data going back to 1993, researchers ...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

John Gerzema is Chief Insights Officer for Young and Rubicam Group, and an account-planning pioneer. Ed Lebar is CEO of BrandAsset® Consulting, and oversees Y&R’s brand strategy and research. Under his leadership, BrandAsset® Valuator has grown to include more than 500,000 consumers, 38,000 brands in 48 countries, and 250 studies. He is a former economics professor.

Comment on this summary

More on this topic

By the same authors

Contained in Knowledge Pack:

Customers who read this summary also read

More by category