Summary of The Granularity of Growth

Making Choices That Drive Enduring Company Performance

Marshall Cavendish, more...

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The Granularity of Growth book summary
To get big, get granular: track the fine details with this methodical guidebook on helping large companies grow even larger.


8 Overall

8 Applicability

9 Innovation

6 Style


This is a useful, methodical book. Rather than offering general platitudes on growth and strategy, Patrick Viguerie, Sven Smit and Mehrdad Baghai offer data-driven ways to generate growth. However, neither the approach nor the book is easy. The approach requires leaders to undertake hard, detailed work with rigorous honesty as they examine their companies and markets more specifically (that’s where the granular detail comes in) than most will want to. The authors are firm on the necessity of maintaining this intense level of awareness as markets change around you. The book requires a bit of patience, as the authors sometimes get overly invested in tiered structures, pacing readers through different categories of growth directions and structures that become a bit too abstract and technical. That aside, anyone looking for specific ways to address growth will find this helpful. getAbstract recommends it to CEOs, strategists and students of business growth.

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About the Authors

Patrick Viguerie and Sven Smit are directors at McKinsey & Company. Mehrdad Baghai is co-author of The Alchemy of Growth and managing director of Alchemy Growth Partners.

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