Summary of The New Strategic Thinking

Pure and Simple

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The New Strategic Thinking book summary
To develop a strategy for your business, you must learn to predict the future – without a crystal ball or tarot cards.


7 Overall

7 Applicability

8 Innovation

7 Style


Author and consultant Michel Robert has tested his process for strategy development over the course of two decades of business experience. His method involves taking advantage of the overall knowledge of your company’s executives and involving them in developing strategy, turning them into stakeholders in the company’s future. His book is both a guide to the process and a collection of case studies of companies that have used this approach, ranging from insurance providers to heavy equipment manufacturers and developers of advanced weapons systems. Not surprisingly, Robert champions his proprietary process and often crosses the line into selling rather than teaching. Nevertheless, getAbstract finds that this can be a valuable handbook for the CEO who is considering how to set a strategic direction for growth.

In this summary, you will learn

  • How to develop a sustainable corporate strategy
  • How to anticipate the future
  • How to avoid common strategic pitfalls
  • How to employ "strategic filters" to decide which opportunities to pursue


Projecting the Future, in Five Varieties
Companies such as Caterpillar, Johnson & Johnson, GE and IBM, as well as newer entrants such as FedEx, Microsoft and Southwest, have succeeded in creating value over many years because their boards and senior executives have developed solid ...
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About the Author

Michel Robert is a strategy consultant and founding partner of an international consulting firm. He is the author of Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace Their Competitors.

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