Summary of The Secret Tesla Motors Master Plan

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The Secret Tesla Motors Master Plan  summary
Elon Musk reveals Tesla’s “master plan” for replacing the “mine-and-burn hydrocarbon economy.”


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All the way back in 2006, billionaire entrepreneur Elon Musk posted his tongue-in-cheek “secret” plan for Tesla Motors on the Tesla website. In it, Musk explains the value and purpose of launching the Tesla Roadster – the first fully electric, high-performance sports car. He plainly demonstrates the economic logic and the environmental benefits of his company’s business plan. He lays out his long-term vision to reduce battery waste and CO2 emissions and, importantly, to move into the affordable family-vehicle market. getAbstract recommends Musk’s master plan to auto industry enthusiasts, environmentally responsible entrepreneurs and Tesla historians.

In this summary, you will learn

  • How Tesla plans to make affordable electric cars,
  • How electric cars compare with diesel cares in terms of CO2 emissions and
  • How you can become “energy positive.”


You may ask yourself if Tesla Motors’ first product – the Tesla Roadster with the “premium” price tag of $89,000 [in 2006] – will help the world. Will it create a significant drop in global carbon emissions? And why on Earth would anyone make another sports car? For these two questions, “the answers...
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About the Author

Elon Musk is the CEO and product architect of Tesla Motors, and CEO and CTO of SpaceX.

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