Summary of The Timid Corporation
Why Business Is Terrified of Taking Risk
Get brave! Take chances. Brand management, risk aversion and ethics are just cowardly ways to dodge innovation.
This book offers a passionate and stupendously irreverent slap in the face to virtually every management orthodoxy and business shibboleth. Nothing escapes the scathing criticism of this corporate Jeremiad. Managing for shareholder value? Woe to you, sinner! Think the brand is important? Out with you, infidel! There’s plenty to find fault with in author Benjamin Hurt’s presentation of his case. He’s vengefully biased, and never lets a silly fixation like "balance" get in the way of a good zinger. He’s set himself to dig holes in the dikes that hold the wild waters of skepticism at bay. This book will make you mad, make you protest, may even make you throw it against the wall in disgust. But any book that makes you react that way has something going for it. At least, it’s a bracingly different perspective from anything else you’ll read about management, marketing or finance. With that caveat about balance firmly in mind, getAbstract.com suggests reading this decidedly eccentric, provocative original, if you dare to take the risk.
In this summary, you will learn
- how some cowardly, paranoid, timorous managers are trying to turn hurly burly capitalism into something no riskier and no more creative than a shuffleboard game in the geriatric ward
About the Author
Benjamin Hunt is an independent researcher and journalist who has written for The Wall Street Journal, The Guardian and other publications. He contributed to the Financial Times Managing Risk and the Financial Times Mastering Management series.
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