Summary of The Uncertainty Advantage
Creative leaders don’t fear risk – they turn it into a money-making strategy.
The world is full of uncertainties. Instead of protecting against them, embrace them.
Businesses face many risks, both anticipated and unforeseen. To protect against these threats, companies often turn inward and pour resources into ever-expanding risk management departments. But there is an alternative approach: Embrace uncertainties and make them work for you. Karen Avery and Gary Lynch, two leading risk and strategy consultants, have coined this strategy the “uncertainty advantage.” Writing for strategy+business magazine, Avery and Lynch call upon leaders to be bold. getAbstract recommends their inspiring article and its practical case studies to senior executives and strategy consultants.
In this summary, you will learn
- Why businesses that focus excessively on risk mitigation don’t take advantage of their full potential;
- How businesses can turn uncertainty into an advantage; and
- How a proactive, market-oriented approach to risk management can lead to unexpected growth opportunities.
About the Authors
Karen Avery is a strategic consultant at PwC, specializing in the health care sector. Gary Lynch is a risk consultant and author of Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In.
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