This handy, concise compendium offers managers a series of tips on managing through changing business cycles, and illustrates its advice with intriguing actual cases. The book originated in the five-year "Master Cyclist Project," launched to teach business-cycle management to MBA students at the Paul Merage School of Business at the University of California in Irvine. Author Peter Navarro’s lively evidence shows managers who take the right steps but at the wrong times and, thus, invariably meet ill fortune. He also shows managers taking steps that conventional wisdom regards as foolish (e.g., upping advertising during recessions) and meeting with invariable success. It may seem just a bit too neat. But, even if you don’t agree with every detail of this analysis, the book’s cases are strong and its underlying principles are sound. Ride the business cycle or it will ride you. Just as a contrarian investor buys in bad times and sells when times are soaring, so the counter-cyclical manager invests during bad times and spends cautiously during the good. getAbstract recommends this book as a useful antidote to groupthink.
In this summary, you will learn
- How to manage your organization in up-and-down business cycles; and
- How to deploy the power of good timing.
About the Author
Peter Navarro is a business professor at the Paul Merage School of Business at the University of California, Irvine. He’s the author of the best-selling investment book If It’s Raining in Brazil, Buy Starbucks.