Gone are the days when Chinese consumers wanted either the cheapest or the flashiest. Today, shoppers are looking for products and services that represent quality, health and fulfillment. But most important, people will spend their money on brands that reflect their personal values. Nan Qi Dao provides insights into China’s changing consumer landscape, with examples of companies and entrepreneurs that successfully adapt. Despite the author’s efforts to tie these issues together under the umbrella concept of “consumption upgrade,” these disparate topics warrant individual attention and would be better served as separate blog posts. Nonetheless, getAbstract recommends this worthy read to entrepreneurs and global investors, especially those interested in Chinese e-commerce.
In this summary, you will learn
- Why Chinese businesses shouldn’t focus solely on their digital platforms,
- What young shoppers in China expect from products and services, and
- Why it’s vital for your brand image to match your target customer base.
About the Author
Nan Qi Dao is a tech opinion leader and an op-ed columnist at iHeima, focusing on covering AI hardware and e-commerce.