Summary of Street Smarts
From STREET SMARTS by Norm Brodsky and Bo Burlingham. Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC.
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Entrepreneurship experts Norm Brodsky and Bo Burlingham deliver a practical tool kit for starting and building a business. Don’t look for shortcuts or magic formulas, just knuckle down. Brodsky and Burlingham say hard work, resilience and fortitude matter most. Their advice might seem old school, since they recommend managing your accounting by hand, maintaining some personal distance from your employees and avoiding doing any business with friends – but their overall approach seems to work well. getAbstract recommends this useful guide to business success to anyone who wants to pursue a good business idea and to small business owners.
In this summary, you will learn
- How to create a successful small business;
- How to turn your idea into a viable business you can sell; and
- How to run your company, track your money, manage your personnel and beat your competition.
About the Authors
Norm Brodsky and Bo Burlingham are columnists for Inc. magazine. Burlingham is also the author of Small Giants, The Great Game of Business and Finish Big.