Norm Brodsky and Bo Burlingham
Street Smarts
An All-Purpose Tool Kit for Entrepreneurs
Portfolio, 2010
What's inside?
Learn the basics of running a small business in this down-to-earth, pragmatic guidebook.
Recommendation
Entrepreneurship experts Norm Brodsky and Bo Burlingham deliver a practical tool kit for starting and building a business. Don’t look for shortcuts or magic formulas, just knuckle down. Brodsky and Burlingham say hard work, resilience and fortitude matter most. Their advice might seem old school, since they recommend managing your accounting by hand, maintaining some personal distance from your employees and avoiding doing any business with friends – but their overall approach seems to work well. getAbstract recommends this useful guide to business success to anyone who wants to pursue a good business idea and to small business owners.
Summary
About the Authors
Norm Brodsky and Bo Burlingham are columnists for Inc. magazine. Burlingham is also the author of Small Giants, The Great Game of Business and Finish Big.
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