Ignorer la navigation
Successful Employee Communications
Book

Successful Employee Communications

A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

Kogan Page, 2022 plus...

Buy the book


Editorial Rating

8

getAbstract Rating

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Lots of communication experts have great ideas, yet many fail to convince organizations to embrace their ideas. Learn how to build your influence and position yourself as a problem-solver as you support leaders in pursuing their vision and employees in navigating change. Seasoned communicators Sue Dewhurst and Liam FitzPatrick make a case for clarity, purpose and the employee voice, while offering strategies for communicators to help leaders build meaning and engagement amid uncertainty. Dewhurst and FitzPatrick feature illuminating case studies from organizations like Cisco, HSBC and Novo Nordisk.

Summary

Communicators share meaning and build a sense of purpose.

Good communication provides a foundation for a purposeful culture and employee engagement. Communication happens when meaning transfers from one individual to another. Communicators guide leaders in building mutual understanding with those they lead by facilitating two-way dialogue. Employee communication has four components:

  1. Effective systems: Communicators’ jobs include creating channels that reach everyone at the organization, systematizing ways of listening, and building infrastructure and processes. 
  2. Driving outcomes: By sharing knowledge and triggering positive attitudes and behaviors, communicators help deliver outcomes.
  3. Supporting others: Communicators help leaders earn respect by leveraging communications to gain buy-in, support business needs and serve audiences.
  4. Growing intangible assets: Good communications underpin the organization’s intangible assets, including a healthy culture, positive brand associations and employee engagement.

Take time to ...

About the Authors

Sue Dewhurst spent 20 years working as a senior internal communicator before pivoting to coach and train global leaders in communications. Liam FitzPatrick is a partner at Donhead Consultants in London and the author of Internal Communications: A Manual for Practitioners. Dewhurst and FitzPatrick created Melcrum Black Belt, a leading professional development program for internal communicators.


Comment on this summary

More on this topic

Related Skills

AI Transformation
Be Emotionally Intelligent
Become More Adaptable
Convert Prospects
Develop a Business Plan
Drive Project Management
Entrepreneurship
Executive Leadership
Human Resources
Lead Strategically
Lead Yourself
Leverage AI for Leadership
Make Good Decisions
Manage People and Talent
Manage Performance
Management
Marketing
Master Collaboration
Personal Growth
Plan and Strategize Your Sales
Promote Diversity, Equity, and Inclusion
Sales
Shape Organizational Culture
Strengthen Team Collaboration
Understand Organizations
Workplace Skills
Master Content Marketing
Excel at Conversations
Navigate Difficult Conversations
Facilitate Discussions
Define Purpose, Vision, and Mission
Manage Employee Relations
Persuade Effectively
Cultivate Curiosity
Influence Others
Leadership
Navigate Office Politics
Plan Strategically
Communicate Across Cultures
Collaborate Across Functions
Tell Compelling Stories
Understand Human Behavior
Use AI to Enhance Communication
Manage Your Leadership Impact
Build Prospect Rapport
Increase Your Cultural Awareness
Manage Up
Communicate Transparently
Understand Yourself
Ask Questions
Communicate with Stakeholders
Understand Organizational Culture
Communicate Inclusively
Enhance Employee Experience
Foster Open Communication
Listen Well
Communicate Digitally
Adapt Communication Style
Manage Crisis Communication
Soft Skills
Communicate Clearly
Master Interpersonal Skills
Communicate Corporate Strategy
Understand Communication
Develop Corporate Messaging
Conduct Employee Surveys
Manage Team Communication
Solve Problems
Communicate Corporate Purpose
Communicate Effectively
Manage Project Stakeholders
Manage Corporate Communications
Manage Internal Communication
Manage Sales Stakeholders
Communicate Strategically