Livro
Superestrategistas
A arte e a ciência do planejamento de contas moderno
Recomendação
O guia atualizado e indispensável do planejamento de contas foi criado pela veterana do setor, Lesley Bielby, para os profissionais de gestão de marcas que estão dando os primeiros passos no campo ou que desejam entrar nele. Oferecendo conselhos práticos e vários exemplos concretos, ela cobre branding, pesquisas do consumidor, preparação de briefing criativo e mapeamento da jornada do cliente.
Resumo
Sobre os autores
Lesley Bielby é diretora de estratégia da Hill Holliday, em Boston. Douglas Atkin é ex-chefe global de comunidade e arquiteto de propósito, cultura e valores essenciais da Airbnb.
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