Summary of Sympathetic Pricing

Looking for the report?
We have the summary! Get the key insights in just 5 minutes.

Sympathetic Pricing summary
Start getting smarter:
or see our plans




  • Innovative
  • Applicable


Many brands claim that they value their customers, but not all of them show they care in a way that really affects people’s everyday lives. The trend analyst TrendWatching explains the importance of going beyond mere promises toward taking actions where it matters. Learn by example how your brand can become more benevolently “human”: Experiment with pricing in a way that shows your company cares about people’s everyday troubles. For its new, hands-on approach, getAbstract recommends these findings to all business executives who want to show their customers they care.

About the Author

The trend analyst TrendWatching scans the globe for consumer trends, insights and related hands-on business ideas.



Consumers today tune out the numerous claims and “vague promises” that brands make to convince customers that they care. Still, consumers want to see “human brands” that accept social responsibility and actually demonstrate care and purpose where it affects individual people’s lives.

Customers today, used to the online shopping experience, now request “flexible pricing” in the offline world as well. Some start-ups already adjust their pricing strategies accordingly. Merge the two trends, and you arrive at “sympathetic...

More on this topic

What Companies Can Learn from World Leaders in Societal Impact
The Pain Refugees
Marketing Beyond the Gender Binary
4 Factors That Help Leaders Lead Successful Change
The Remarkable Scale of Turkey’s “Global Purge”
How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Related Channels

Comment on this summary