Summary of Sympathetic Pricing

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Sympathetic Pricing summary

Editorial Rating



  • Innovative
  • Applicable


Many brands claim that they value their customers, but not all of them show they care in a way that really affects people’s everyday lives. The trend analyst TrendWatching explains the importance of going beyond mere promises toward taking actions where it matters. Learn by example how your brand can become more benevolently “human”: Experiment with pricing in a way that shows your company cares about people’s everyday troubles. For its new, hands-on approach, getAbstract recommends these findings to all business executives who want to show their customers they care.

About the Author

The trend analyst TrendWatching scans the globe for consumer trends, insights and related hands-on business ideas.


Consumers today tune out the numerous claims and “vague promises” that brands make to convince customers that they care. Still, consumers want to see “human brands” that accept social responsibility and actually demonstrate care and purpose where it affects individual people’s lives.

Customers today, used to the online shopping experience, now request “flexible pricing” in the offline world as well. Some start-ups already adjust their pricing strategies accordingly. Merge the two trends, and you arrive at “sympathetic...

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