- Eye Opening
Since Google first pioneered the use of targeted advertising in the late 1990s, the phenomenon has gone unregulated – with potentially serious consequences. Nathalie Maréchal, a senior research fellow at Ranking Digital Rights, takes a look at the history of targeted advertising and its effects on journalism, society and democracy.
About the Author
Nathalie Maréchal, PhD, is a senior research fellow at Ranking Digital Rights, where she studies the impact of information and communication technology companies’ business practices on human rights.
Instant access to over 20,000 book summaries
Discover your next favorite book with getAbstract.
See prices >>
Stay up-to-date with emerging trends in less time.
Learn more >>