Summary of Ten Steps Toward the Circular Economy

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Ten Steps Toward the Circular Economy summary
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Holger Rubel, Marc Schmidt and Alexander Meyer zum Felde present 10 salient, actionable steps for companies pursuing “circularity” initiatives. Find out how your firm can benefit from becoming “regenerative by design” and how to smooth the transition to circular processes, products and models.

About the Authors

Holger Rubel, Marc Schmidt and Alexander Meyer zum Felde are with the Boston Consulting Group.



The “circular economy,” an economic model that reuses and recycles resources, holds great appeal for executives. Reusing materials can make firms more innovative and competitive and less susceptible to scarcity problems. Implementing “circularity” projects in your business involves multiple stakeholders, so heed 10 principles for best results:

  1. “Engage with external stakeholders” – Outside influencers (customers, investors, government) have the power to make circular projects your top priority. Stay a step ahead by understanding their sustainability concerns before they become an issue.
  2. “Provide consistent and strong top management support” 

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