David J. Bland and Alex Osterwalder
Testing Business Ideas
To reduce the risk of investing in ventures that look good but won’t work, test your business ideas.
Too many business people commit to new commercial concepts prematurely. To increase your chances of a successful venture, test your ideas rigorously. David J. Bland and Alex Osterwalder offer a detailed pathway for testing business ideas and practical guidance on how to conduct a variety of experiments. They suggest how organizations should structure testing teams and where they should focus their attention. The book’s designers Alan Smith and Trish Papadakos make this challenging subject visually appealing.
About the Authors
David J. Bland is a business adviser and speaker. Alexander Osterwalder is a founder of Strategyzer, which helps businesses design, test and manage their business models.
By the same authors
In our Journal
2 months ago
Flying Blind Into Technical Deficit
Just because it ain’t broke doesn’t mean you shouldn’t fix it. Southwest Airlines (SWA) canceled more than 16,700 scheduled flights, stranding nearly 3 million travelers during a busy holiday weekend that brought a severe winter storm across the middle United States. Days after the storm passed, Southwest was still canceling flights. It’s not that they […]
Comment on this summary