Summary of The 2014 CMO's Guide to Pinterest

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The 2014 CMO's Guide to Pinterest summary
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Marketing consultant Sabeen H. Ahmad, writing with Sarah Kuntsal, offers a useful introduction to the social-networking site Pinterest. The authors suggesting you incorporate it into your social-media marketing plan and provide a brief overview of Pinterest’s development since its 2010 inception, including recent additions to its service. They explain why it works and how to use it and include applicable best practices that marketers should follow when adopting Pinterest into their marketing plan. getAbstract recommends this report to chief marketing officers (CMOs) and other marketers looking to expand their social-media marketing and customer engagement.

About the Authors

Sabeen H. Ahmad is the associate director of social strategy at the marketing agency iCrossing, where Sarah Kuntsal is the associate director of strategy & planning.



After Facebook and Twitter, Pinterest is the third-most popular social-media platform. In 2013, it had 70 million users. People can “pin” pictures or videos from the web and group them by subject, for example, “Recipes I Want to Try.” Pinterest users are predominantly female, between 25 and 44 years old, and interested in arts and crafts. Pinterest has a high retention rate, and the longer people use it, the more they post. While Facebook and Twitter usage declines after office hours, Pinterest users continue pinning into the evening.

Pinterest’s attractively ...

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