Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems. He uses the same nuggets-of-advice format as in many of his other books, such as The Most Common Sales Habits of Highly Successful Salespeople, and the formula is a winner for him. His advice may sound fairly familiar, and much of it echoes his other books, though the concept that you can error-proof your sales approach is a dandy new angle. The advice is sound and is soundly given. Schiffman presents a short, brisk directory of 25 goofs to avoid and ways to fix up your sales approach in this easy-to-read booster. Maybe the simplicity and accessibility of his step by step approach explains why titles based on 10 of this or 25 of that are so popular - just as getAbstract.com suspects this spiffy countdown will be as well.
About the Author
Stephan Schiffman has trained more than 250,000 salespeople. He is the president of DEI Management Group and the author of a number of books on sales, including Cold Calling Techniques and The 25 Most Common Sales Habits of Highly Successful People.
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