Skip navigation
The Acceleration of Cultural Change
Book

The Acceleration of Cultural Change

From Ancestors to Algorithms

MIT Press, 2017 more...

Buy the book


Editorial Rating

8

getAbstract Rating

  • Concrete Examples
  • Eloquent
  • Engaging

Recommendation

A small theater. Hand axes. iPhones. Such fascinating or mundane objects exemplify “cultural transmission” in R. Alexander Bentley and Michael J. O’Brien’s pleasant, quirky thesis. They engagingly discuss a range of topics, from orcas to oral history, to detail, illustrate and explain cultural transmission. Their clear writing is evocative as they outline the forces shaping cultural change in areas as distinct as beer and prehistoric projectiles. The way they connect ideas and historical progression leads to fascinating insights on change, culture and modern challenges.

Summary

Throughout history, humans shared and passed down culture, which blends the new and the familiar.

Richard Dawkins popularized the term “meme” in his 1976 book, The Selfish Gene. This term for an idea that spreads throughout culture in an almost viral fashion itself spread throughout the culture, mutating somewhat along the way. Memes fit the emerging internet perfectly. Humans always passed culture down through the generations. In the past, transmission moved more slowly and was more labor intensive, but today it happens much more quickly.

People talk, sing, share and continually communicate, transmitting and sharing culture as a defining part of human identity. The human brain evolved to be interactive and social, which is one reason why it’s so large compared with human body size. This is evolutionarily costly – it makes childbirth harder – and thus must carry a balancing evolutionary benefit. That benefit is “social cooperation,” which helps groups become more likely to survive. Humans pass along more information than other primate species.

Cooperation among humans started...

About the Authors

R. Alexander Bentley, PhD, leads the anthropology department at the University of Tennessee, Knoxville. Michael J. O’Brien, PhD, is provost and history professor at Texas A&M University–San Antonio.


Comment on this summary

More on this topic

Related Skills

Corporate Finances
Entrepreneurship
Executive Leadership
Govern Compliance and Risk
Human Resources
Leadership
Leverage AI for Business Strategy
Leverage AI for Compliance
Leverage AI for Customer Experience
Leverage AI for Cybersecurity
Leverage AI for Marketing
Leverage AI for Sales
Make Good Decisions
Management
Marketing
Production and Logistics
Sales
Use AI for Production & Supply Chain
Workplace Skills
Use AI for Skills Matching
Use AI for Legal Research
Understand AI Risks
Leverage AI for Leadership
Use AI for Learning and Upskilling
Leverage AI for Finance
Use AI for Inventory Optimization
Leverage AI for Management
Use AI for Threat Detection
Use AI to Enhance Communication
Discover AI Use Cases in the Food and Beverage Industry
Discover AI Use Cases in the Metals and Minerals Industry
Use AI for Customer Feedback Analysis
Understand AI Ethical Impact
Use AI for Workforce Planning
Discover AI Use Cases in the Agriculture Industry
Discover AI Use Cases in the Manufacturing Industry
Discover AI Use Cases in the Pharmaceutical Industry
Use AI for Feature Prioritization
Leverage AI in Your Daily Tasks
Discover AI Use Cases in the Finance Industry
Discover AI Use Cases in the Media and Entertainment Industry
Discover Latest AI Advances
Leverage AI for Product Development
Discover AI Use Cases
Discover AI Use Cases in the Public Sector
Discover AI Use Cases in the Tourism Industry
Leverage AI for HR
Use AI for Demand Forecasting
Use AI for Knowledge Base Generation
Use AI for Decision Support
Understand AI
Use AI for Risk Modeling
Use AI for Marketing Analytics
Use AI for Learning & Development
Use AI for User Research
AI Transformation
Understand AI Capabilities and Limits
Use AI with Company Knowledge
Use AI for Prospecting
Discover AI Use Cases in the Technology Industry
Understand AI Impact on Business and Economy
Use AI for Generating Ideas
Understand AI Impact on Learning and Cognition
Use AI for General Research
Use AI for Market Analysis
Understand AI Societal Impact
Use AI for Data Analysis