Summary of The Alter Ego Effect
THE ALTER EGO EFFECT: The Power of Secret Identities to Transform Your Life. Copyright © 2019 by Todd Herman. Published by arrangement with Harper Business, an imprint of HarperCollins Publishers
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- Well Structured
Are you distracted from your goals by negative thoughts or lack of confidence? Do you sabotage yourself at crucial moments at work or at home? Do you wish someone else could take over and do the heavy lifting? Just cultivate an “Alter Ego,” says business coach Todd Herman, who has helped dozens of high achievers develop other selves that “step in” when the going gets tough. Remember when you played superhero as a kid and felt invincible? Herman tells you how to harness that power again. If you seek inspiration and guidance, examine what’s holding you back, decide what matters most and focus on building the Hero Self who can take on some of life’s toughest challenges.
About the Author
Todd Herman is a toughness and performance coach who works with professional and Olympic athletes. He created the 90-Day Year, a business achievement program that helps business owners master execution.
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Comment on this summary
5 months agoThis book changed my life. It was a gift from a friend at the right time in my life to pivot and become an even better version of myself.