If you wander into any megastore, you’ll find consumer products offered in countless, barely distinguishable varieties. Despite evidence that having too many options leads to poor decisions, Americans continue to revere unlimited choice. Other cultures don’t share this preoccupation and might be better off for it, says researcher Sheena Iyengar. She presents a fun, well-reasoned argument, so getAbstract recommends that you choose to watch this lecture.
About the Speaker
Sheena lyengar is S.T. Lee Professor of Business the Management Division at Columbia Business School.