Summary of The Art of Social Media

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The Art of Social Media book summary
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  • Comprehensive
  • Applicable
  • Well Structured


Nearly everyone could use a crash course in managing a contemporary social media presence. Guy Kawasaki offers a comprehensive, practical handbook for drawing attention to yourself, your company or your event while engaging customers, the public and the press through social media platforms. Writing in a matter-of-fact, irreverent tone, Kawasaki guides you through the minutiae of creating the perfect online presence and steers you away from common social media mishaps that could make you look “clueless.” Written in collaboration with Peg Fitzpatrick, this guidebook provides useful tools and tricks that the duo discovered via hands-on experimentation. getAbstract recommends this handy manual to all social media users, especially those who must maintain a relevant brand image in today’s digital world.

About the Authors

Best-selling author Guy Kawasaki is an executive fellow at the Haas School of Business at the University of California at Berkeley. His books include Enchantment, Reality Check and The Art of the Start. Peg Fitzpatrick is the director of digital media for Kreussler Inc.



Perfecting Your Profile

Your social media profile functions like a public résumé; people glance at it and quickly form impressions about the type of person you are. You want people to view you as affable, reliable and capable, so your profile must convey the right identity and brand image.

Use a photograph of your face as your online avatar. To take a good headshot, experiment with different camera angles rather than simply looking straight at the lens. People find asymmetrical photos more interesting. Once you select the perfect avatar, use the same image for all your social media accounts. Select a straightforward screen name. This helps people find your profile and spares you the regret you will experience in the future if you are hard to find.

Choose a profile tagline that sums up the overarching purpose or “mantra” of your personal brand or organization. Use the same tagline across all social media networks. To build a desirable narrative about yourself or your brand, choose a “cover image” that conveys a story about the type of person or brand you’re promoting. To make your online profile look more professional, obtain a “vanity URL” that allows you to ...

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