Summary of The Art of Social Media
From: THE ART OF SOCIAL MEDIA by Guy Kawasaki and Peg Fitzpatrick. Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC
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Nearly everyone could use a crash course in managing a contemporary social media presence. Guy Kawasaki offers a comprehensive, practical handbook for drawing attention to yourself, your company or your event while engaging customers, the public and the press through social media platforms. Writing in a matter-of-fact, irreverent tone, Kawasaki guides you through the minutiae of creating the perfect online presence and steers you away from common social media mishaps that could make you look “clueless.” Written in collaboration with Peg Fitzpatrick, this guidebook provides useful tools and tricks that the duo discovered via hands-on experimentation. getAbstract recommends this handy manual to all social media users, especially those who must maintain a relevant brand image in today’s digital world.
In this summary, you will learn
- How to make your social media accounts stand out,
- How to engage others on social networks,
- How to manage online communities and
- How to use social media to enhance your organization.
About the Authors
Best-selling author Guy Kawasaki is an executive fellow at the Haas School of Business at the University of California at Berkeley. His books include Enchantment, Reality Check and The Art of the Start. Peg Fitzpatrick is the director of digital media for Kreussler Inc.