Summary of The Art of Social Selling
Copyright © 2014 AMACOM, a division of American Management Association
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More B2B and B2C companies now use online networks and communities to earn substantial revenues through marketing on social media. Yet some managers remain reluctant to come aboard. Conversely, those who think social media channels are the answer to their selling dreams should remember that countless new contacts don’t necessarily translate into similarly huge numbers of sales and similarly inflated profits. Not sure what to do? Fear not: Social media and online marketing expert Shannon Belew demystifies the newest networks and explains how to use each link to make sales. getAbstract recommends her knowledgeable, illuminating approach to sales and marketing professionals who are unsure of their social media savvy and need the basics.
In this summary, you will learn
- Why smart B2B and B2C companies shift to social media to optimize sales, and
- What methods to use to implement social media selling.
About the Author
Shannon Belew, digital marketing advocate and top-selling author, leads online marketing efforts for a global communications company.