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The Art of the Tale
Book

The Art of the Tale

Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling

HarperCollins Leadership, 2022
First Edition: 2022 more...


Editorial Rating

7

Qualities

  • Engaging
  • Inspiring

Recommendation

A story, well told, is the most potent form of communication. Steven James and Tom Morrisey – a storyteller and a speechwriter, respectively – demystify storytelling, providing leaders with the tools, strategies and tactics they need to share a meaningful message. Replete with examples and anecdotes, their useful reference guide teaches story structure and explains how you can leverage the power of narrative to build your brand image and connect with your audience.

Take-Aways

  • Stories can bridge divides, steer decisions and inspire a sense of wonder.
  • Practice sharing your story until you can recite it naturally.
  • Understand the difference between an anecdote and a story, and their roles in personal branding.

About the Authors

Steven James has written more than 40 books. He is also a public speaker and a professional storyteller. Tom Morrisey is a speechwriter and executive engagement specialist. He has worked as a speechwriter and communications consultant for Ford Motor Company and Disney.