Summary of The Automatic Customer
From THE AUTOMATIC CUSTOMER by John Warrillow. Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC
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Marketing expert John Warrillow packs his advice on how to win subscription business with up-to-date examples of high-tech companies and other start-ups that are winning “automatic customers.” You may find yourself going back and forth between his text and the Internet to check out the fascinating new world of subscriptions for groceries, pet tracking and investment management, among others. He also cites performance measures and mathematical formulas that might have you reaching for your smartphone’s calculator. getAbstract recommends Warrillow’s experience-based counsel to entrepreneurs and investors seeking new paths to success.
In this summary, you will learn
- Why you should transform your company to create “automatic customers,”
- How each of nine subscription business models work and
- How to measure the financial performance of your subscription offerings.
About the Author
John Warrillow, author of Built to Sell: Creating a Business That Can Thrive Without You, founded ValueBuilderSystem.com.