Summary of The Battle for Digital Privacy is Reshaping the Internet

Looking for the article?
We have the summary! Get the key insights in just 5 minutes.

The Battle for Digital Privacy is Reshaping the Internet summary

Editorial Rating

9

Qualities

  • Comprehensive
  • Analytical
  • Applicable

Recommendation

The tech industry’s titans are starting to take privacy seriously, including the sale and use of people’s personal information. As Brian X. Chen reports in The New York Times, Apple’s iPhones now ask users’ permission to track their activities, Google might eliminate tracking on its Chrome browser, and Facebook says it's working to target ads without exploiting your personal information. The $350 billion a year digital ad industry that supported the internet is shifting – but something has to take its place.

About the Author

Brian X. Chen is the lead consumer technology writer for The New York Times.

Summary

Technology giants seek to earn ad revenue amid issues related to privacy and the use of personal information.

Digital advertising, a $350-billion a year industry, has fueled the internet since the early 1990s. Cookies – digital tags placed in people’s browsers – then made it possible to track users’ internet use, giving companies the information they need to target marketing campaigns precisely. The advent of the iPhone and Android – and their app stores – meant companies could place trackers inside individual apps and monitor what users do within them. This data, combined with the information from cookies, facilitated even more fine-grained targeted marketing.

The era of massive, lucrative digital advertising campaigns may be over. With the public uneasy about privacy and the use of personal information for marketing, major tech companies are changing the way...


Comment on this summary

More on this topic

By the same author

The Lessons We Are Learning from Zoom
8
The Do’s and Don’ts of Online Video Meetings
7
What Big Tech Wants Out of the Pandemic
8
Nothing Can Stop Google. DuckDuckGo Is Trying Anyway.
8
She Helped Wreck the News Business. Here’s Her Plan to Fix It
9
Is Big Tech Merging With Big Brother? Kinda Looks Like It
10
The Internet Needs New Rules. Let’s Start in These Four Areas.
8
Steve Jobs’s Real Talent Wasn’t Design – It Was Seduction
8

Related Channels