Jacques Bughin, a senior partner at consultancy McKinsey & Company, and Nicolas van Zeebroeck a professor of digital business and innovation, acknowledge that “the imperative of digital transformation is an insistent buzz in the ears of managers in many industries.” To understand the noise around digital disruption – and when and why your company should act – start with this research-based overview for business leaders.
About the Authors
Jacques Bughin is a senior partner at consultancy McKinsey & Company. Nicolas van Zeebroeck teaches digital business and innovation at the Free University of Brussels in Belgium.
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