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The Brand You 50
Book

The Brand You 50

Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion!

Tom Peters
Knopf, 2000
First Edition: 1999

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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Tom Peters strikes again with this segment of his trilogy on the changing nature of work. It’s a list and it sounds light until you read it as this seminal expert’s prescription for curing the lack of workplace security in the globalized world. This is required reading if you want to know what you should do - now - about the new precariousness. Amply sprinkling his lists and prose with capitals, italics and cussing, Peters takes you through 50 distinct yet interrelated concepts about work as it exists amid international business, technology and the Internet. He maintains that only the white-collar workers who brand and “Inc.” themselves will survive the changes that he anticipates in the next 15 years. And then he tells you how. As Peters says himself, the revolution has started; it is time to get on board. Given that call to arms, getAbstract recommends this hands-on book about how to take control of the rest of your career.

Take-Aways

  • Globalization will eliminate or change white-collar jobs forever.
  • To survive the elimination of white-collar jobs, you need to become a distinctive brand. Incorporate yourself. Think of yourself as John - or Jane - Doe, Inc.
  • Renew yourself every day. Learn new skills all the time. Disrupt your complacency.

About the Author

Tom Peters is the co-author of In Search of Excellence (with Robert H. Waterman, Jr.) and A Passion for Excellence (with Nancy Austin), and is the author of Thriving on Chaos, Liberation Management, The Tom Peters Seminar, The Pursuit of Wow!, The Circle of Innovation, and the Reinventing Work series, of which this is the third book.

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