The Brand You 50
Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion!
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Tom Peters strikes again with this segment of his trilogy on the changing nature of work. It’s a list and it sounds light until you read it as this seminal expert’s prescription for curing the lack of workplace security in the globalized world. This is required reading if you want to know what you should do - now - about the new precariousness. Amply sprinkling his lists and prose with capitals, italics and cussing, Peters takes you through 50 distinct yet interrelated concepts about work as it exists amid international business, technology and the Internet. He maintains that only the white-collar workers who brand and “Inc.” themselves will survive the changes that he anticipates in the next 15 years. And then he tells you how. As Peters says himself, the revolution has started; it is time to get on board. Given that call to arms, getAbstract recommends this hands-on book about how to take control of the rest of your career.
About the Author
Tom Peters is the co-author of In Search of Excellence (with Robert H. Waterman, Jr.) and A Passion for Excellence (with Nancy Austin), and is the author of Thriving on Chaos, Liberation Management, The Tom Peters Seminar, The Pursuit of Wow!, The Circle of Innovation, and the Reinventing Work series, of which this is the third book.