Summary of The Business Benefits of Doing Good

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Boston Consulting Group managing director Wendy Woods advises that “doing good” is good for business. However, says Woods, corporate responsibility is outdated and insufficient; enter “total societal impact” (TSI). getAbstract recommends this smart, polished talk about profitable social progress to executives and corporate strategists.

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Boston Consulting Group managing director Wendy Woods co-wrote Total Societal Impact.



In a recent year, developed countries and charities gave about $200 billion to the developing world. By contrast, businesses invested about $3.7 trillion in developing nations that year. Billions of dollars in donations help, but can’t resolve major problems like hunger, inequality and climate change – which developing nations bear more heavily than anyone else. Solving such issues requires trillions of dollars. Thus, lasting progress demands the support of businesses and investors. Corporate responsibility programs, though beneficial, aren’t on a par with the world’s weightiest challenges. These programs don’t match the scale of the challenges, and they’re often ...

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