Seeking advice on corporate social responsibility from a meat-centric global fast-food chain may seem a bit farfetched. Yet former McDonald’s executive Bob Langert believes that other companies can learn from his company’s journey toward adopting more sustainable business practices. He explains how late-night dinners with environmental activists, tours of slaughterhouses and boat rides down the Amazon enabled him to find common ground with his fiercest critics. Though his speech won’t convert cynics, his thesis on trying to find common ground with your worst critics holds universal appeal.
About the Speaker
Bob Langert is a former vice president of sustainability at McDonald’s and the author of The Battle to Do Good: Inside McDonald’s Sustainability Journey.
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