Summary of The Business Logic of Sustainability

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Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Savvy entrepreneur Ray Anderson knew how to adapt in the face of a crisis. When observers berated his carpet manufacturing firm for plundering the Earth’s resources, Anderson took the critique in earnest and set about transforming his corporate operations. getAbstract recommends his astute, inspirational lecture to any doubters who erroneously believe that sustainability can’t accompany profit.

About the Speaker

Ray Anderson (1934–2011), founder of carpet company Interface, pioneered sustainable business practices.

 

Summary

When Paul Hawken, author of The Ecology of Commerce named and shamed Ray Anderson – the founder and CEO of Interface, a “petroleum-intensive” carpet manufacturer – as a “plunderer of the Earth” in 1994, Anderson took the criticism to heart. He transformed his corporate philosophy, believing that it was industry’s responsibility to lead the sustainability revolution. His investment in change paid off. In 1999, Fortune magazine described Anderson as “America’s greenest CEO.”

When companies exploit natural resources for profit, they are essentially “stealing our children’s future.” Traditional business...


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