Chinese online retail giant LeEco has ventured into a slew of businesses, including smartphones, smart TVs, video streaming and electric cars. However, investors have been critical of the company’s strategy – especially after founder and CEO Jia Yueting admitted in November 2016 that overexpansion had led to a financial squeeze. Now that an investor’s cash injection has revived the company, Jia insists on sticking to his strategy and remains optimistic about the future. Alas, analysts and investors aren’t so sure. getAbstract recommends this profile of the struggling giant to investors and financial analysts.
In this summary, you will learn
- How China’s online conglomerate LeEco is set up,
- What strategy LeEco CEO Jia Yueting envisions for the company, and
- How LeEco got itself into dire financial straits and how it plans to recover .
About the Authors
Li Yating, Ma Jiying and Li Xiaoxiong write for the Chinese business magazine China Entrepreneur Magazine, which profiles business leaders, investigates companies, and also reports on business trends and management insights of Chinese entrepreneurs.