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The Creative Mindset
Book

The Creative Mindset

Mastering the Six Skills That Empower Innovation

Berrett-Koehler, 2020 more...


Editorial Rating

7

Qualities

  • Applicable
  • Concrete Examples
  • Inspiring

Recommendation

Today’s organizations understand that survival hinges on driving innovation. In this engaging text, master innovators Jeff and Staney DeGraff extoll the importance of unleashing individuals’ creative capacities. Drawing on extensive research into creative thinking and real-world studies, the pair introduce six key creative-thinking skills – encompassed in the acronym CREATE – worth mastering: Clarify, Replicate, Elaborate, Associate, Translate and Evaluate. By nurturing the right mind-set and skills, anyone can learn to boost their creativity and their personal or their company’s innovation.

Take-Aways

  • Small creative breakthroughs can yield outsized outcomes.
  • Creativity starts with adopting the right mind-set.
  • Clarify: Determine what should change.

About the Authors

Jeff DeGraff is a professor of management and organizations at the Ross School of Business at the University of Michigan. Staney DeGraff is CEO of the Innovatrium. 


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