Business leaders recognize the creativity gap in their organizations: While roughly 82% of companies connect creativity with strong business results, only 11% agree that their organizations implement creative thinking as a core element in their business practices. Author Chris Griffiths explores the absence of creativity in company work habits. He presents a series of useful tools to generate, analyze and implement ideas and to make creativity a core element of an organization’s mission.
About the Author
Best-selling author Chris Griffiths is the founder and CEO of OpenGenius, which offers training, software and tools to help companies implement creative thinking strategies.
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