Skip navigation
The Critical Few
Book

The Critical Few

Energize Your Company’s Culture by Choosing What Really Matters

Berrett-Koehler, 2019 more...

Buy the book


Editorial Rating

9

getAbstract Rating

  • Analytical
  • Innovative
  • Applicable

Recommendation

If your company’s efforts to shift its culture have fallen short, strategic adviser Jon Katzenbach offers a solution. He and co-authors Gretchen Anderson and James Thomas provide a blueprint for seamlessly aligning your culture with your business goals. Traditional culture change plans often fail because they’re off-target and overly complex. To avoid stumbling, focus on three critical emotional aspects of culture: “traits, keystone behaviors and authentic informal leaders.” Katzenbach’s formula derives from more than 40 years in consulting. His insights prove a valuable resource for guiding your organization through its journey of transformation.

Summary

Culture determines an organization’s potential.

Company’s typically strive toward the goals of satisfying customers, offering exceptional products and services, making money, and having a positive impact on society. But those objectives often fade as time passes. Leaders and employees lower their expectations and lose sight of how culture influences prosperity. Boards fire their CEOs when companies fall short of financial expectations, though the underlying problem often proves to be failure to provide sufficient structure, direction and motivation for the workforce.

Within a company, people’s collective actions, emotions and values define the culture. Culture establishes suitable behaviors and norms. Do leaders expect meetings to begin promptly at your company? Can employees have a snack or check their phones during presentations? Company culture is often difficult to define, but provides an unofficial framework for acceptable ways of conducting business.

Organizational operations normally function with these components:

  • “Business strategy” – Consensual agreement on how to...

About the Authors

Jon Katzenbach is founder of the Katzenbach Center at Strategy&, the strategy consulting arm of PwC, and has advised companies worldwide for more than 45 years. James Thomas is a partner with PwC’s Strategy& and leads the Katzenbach Center in the Middle East. Gretchen Anderson is a director at the Katzenbach Center.


Comment on this summary

More on this topic

Related Skills

Be Emotionally Intelligent
Become More Adaptable
Communicate Effectively
Develop Innovative Products
Develop the Organization
Digital Transformation
HR Case Studies
Enable Digital Organization
Enhance Cybersecurity
Entrepreneurship
Execute Digital Operations
Human Resources
Innovation
Lead Ethically
Lead Operational Planning
Lead Strategically
Lead Yourself
Live Well
Manage Corporate Communications
Manage Performance
Manage Teams and Departments
Management
Marketing
Navigate Leadership Challenges
Personal Growth
Place Talent Strategically
Promote Diversity, Equity, and Inclusion
Soft Skills
Strengthen Team Collaboration
Understand Innovation
Workplace Skills
Manage Your Leadership Impact
Translate Strategy into Action
Foster Ownership in Others
Lead through Change
Communicate Transparently
Leadership
Manage Employee Relations
Build Strong Relationships
Drive Team Performance
Support Employees’ Well-being
Build a Shared Vision
Define Core Values
Champion New Ideas
Master Collaboration
Support Internal Mobility
Collaborate Across Functions
Understand Human Behavior
Understand Personality Types
Communicate Across Cultures
Understand Organizational Change
Foster Collaboration
Show Empathy and Compassion
Promote Ethnic Inclusion
Build Security Culture
Foster a Culture of Innovation
Cultivate a Growth Mindset
Drive Employee Engagement
Communicate Strategically
Implement Agility
Drive Organizational Performance
Promote Customer Centricity
Build an Inclusive Culture
Find Meaning
Build Team Cohesion
Increase Your Cultural Awareness
Master Interpersonal Skills
Be Authentic
Understand Cultural Differences
Practice Transformational Leadership
Communicate Corporate Purpose
Manage Change
Manage People and Talent
Organizational Culture Case Studies
Understand Organizations
Discover Cultural Trends
Foster Team Culture
Drive Change Without Authority
Motivate Your Team
Build Psychological Safety
Navigate Workplace Culture
Executive Leadership
Leverage Employee Resource Groups
Create a Sense of Belonging
Enhance Employee Experience
Practice Servant Leadership
Build Digital Culture
Dare to be Vulnerable
Understand Organizational Culture
Shape Organizational Culture