Diana Kander and Andy Fromm
The Curiosity Muscle
How Four Simple Questions Can Uncover Powerful Insights and Exponential Growth
Diana Kander, 2018
What differentiates companies that stay competitive? Curiosity.
Curiosity is a muscle, argue innovation and customer experience consultants Andy Fromm and Diane Kander – you use it or lose it. Employing a creative structure, the authors relate the rise and near-demise of a fictional company to reveal why so many successful companies nosedive into irrelevance. By asking four crucial questions, they explain, businesses can keep innovating; discovering and meeting customers’ evolving needs; and maintaining worker engagement.
About the Authors
Diana Kander is a New York Times best-selling author, entrepreneur and innovation consultant. Andy Fromm is chairman and CEO of Service Management Group (SMG).
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